Taylor Guerra
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Dainty Jewells

Logos & Marks, UI, UX

Project: Dainty Jewells Ecommerce Site & Visual Identity refresh.
Description: An updated eCommerce experience for the Dainty Jewells Brand that specifies in modern apparel for the modest woman.
My Roles: Art Direction, User Experience Design, User Interface Design, Visual Design, Logo Creation, Style Guide and additional branded assets.
Turn-around: 3 Months

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UX/UI: A FEW LAYOUT DECISIONS

UX/UI: A FEW LAYOUT DECISIONS

1. Clear & Concise navigation, direct user path.

2. Customized advertisement slider.

3. Tagline at the forefront for brief understanding.

4. About us summary that leads to more information, creates brand trust.

 5. Branded visualization of categories and interactions.  6. Trust-building & Social Proof via instagram feed and Blog link banner.  7. Rewards for Members, attracts repeat customers.  8. Highly visual newsletter signup with microcopy, for keeping customers in the loop and building a community.

5. Branded visualization of categories and interactions.

6. Trust-building & Social Proof via instagram feed and Blog link banner.

7. Rewards for Members, attracts repeat customers.

8. Highly visual newsletter signup with microcopy, for keeping customers in the loop and building a community.

 Completely Responsive Design showcasing the elegant beauty with a modern twist.

Completely Responsive Design showcasing the elegant beauty with a modern twist.

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Rewards Program

Rewards Program

Designed the branded rewards program UI. 

Retail Hang Tags

Retail Hang Tags

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